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DATA MANAGEMENT

• List Hygiene • List Procurement
• Profiling, Mapping & Modeling
• Response & Database Management

Tribune Direct helps you develop accurate and actionable customer information.

List Hygiene

  • State-of-the-art technology facilitates large file manipulation
  • Postal processing expertise
  • Group1® licensee
  • Advanced list hygiene to maximize the cost-effectiveness & deliverability of your mail
  • NCOA processing, Delivery Point Validation, and LACS coding

List Procurement

  • Standard list counts within 24 hours!
  • Household-level targeting with advanced mapping technology & demographics
  • Access to the nation’s major list compilers through on-line and in-house software
  • We provide any list; Resident, Compiled, Specialty, Vertical, or Business

Profiling, Mapping & Modeling

  • Answer the following questions:
    • Who are my customers?
    • Which customers respond to direct mail?
  • Build response models that explain results and ensure future success
  • World-class mapping exhibits your market reach and potential
  • Download Sample Profile Report

Response & Database Management

  • Cutting-edge technologies help track response
  • State-of-the-art processing builds an affordable and actionable customer database
  • Custom data warehousing that meets your analytical needs
  • Technical expertise of business applications and data development