Background
• Retail grocery and pharmacy business with 2,500 stores with
18 brands
• Makes direct marketing decisions as late as possible based on
store sales results
• Desired ease of doing business by working through a single
point of contact |
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Solution
• Utilize Tribune Direct's production network for regional and
national programs
• Campaigns up to 9mm pieces, 5 day turn-around
• Data production centralized in Chicago with Lettershop production
executed in Chicago, Los Angeles, Allentown and Orlando
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• Tribune Direct developed a centralized vendor mailing on-line ordering and campaign
management system to efficiently facilitate programs between vendors and customer |
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Results
• Reduced cycle time of approximately 3 days by producing and distributing regionally
• Average distribution cost savings of 10% by producing mail closer to market
• Significantly increasing vendor marketing revenues for grocery division by developing a customized
on-line campaign management tool |
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national production network
