Tribune Direct

For any service issues or cancellation of future delivery of the Trib Local Values visit
www.triblocalvalues.com

What is Shared Mail?

Shared Mail is an extension of the newspaper that features display ads on the wrap and advertising inserts inside. Shared Mail is the dominant saturation mail vehicle in the Chicagoland market with an advertising base that includes grocery stores, retailers and service companies.

Chicago Tribune and Valassis Communication announced a strategic partnership in August, 2008 combining their current shared mail advertising programs, Trib Local Values and RedPlum, into a combined co-branded mail package. This new program provides consumers with a robust package of advertising inserts that reaches 100% of the households and makes it one of the strongest mailed advertising programs in the Chicagoland market.

Trib Local Values, Chicagoland's "Best Read" Shared Mail Product, is a cost-effective product featuring display advertising on its wrap and advertising inserts. Trib Local Values is the most dominant Shared Mail vehicle on the market offering great flexibility to target the demographic and specific household areas you need to reach.

What are the benefits of Shared Mail?
• Household selective inserting – finer targeting
• Potential labor/productivity savings
• Higher quality wrap to increase advertising revenue
• Postal management and tracking
• Potential newsprint savings
• Leverage transportation
• Track, monitor, and report on home reliability

Who Receives Shared Mail?
Shared Mail is delivered via mail to non-subscribers of the newspaper.

Where is Shared Mail delivered?
Tribune Direct’s Shared Mail is branded “Trib Local Values” and is delivered to 3.2 million households weekday and over 2.1 million households on the weekend program in the Chicagoland area. We also produce shared mail programs for other major newspapers.

When is Shared Mail delivered?
Mailed mid-week (Tues/Wed) and weekend (Sat), it is the only twice-a-week saturation program in the Chicagoland market.

Why Tribune Direct Shared Mail?
Shared Mail is a cost-effective advertising solution that delivers results by creating a consumer marketplace of advertising offers.

Recognized national TMC “Total Market Coverage” leader by newspaper peer group
• 3 billion inserts annually
• 300+ unique advertisers and 40-50 million circulars weekly