Background
• Thousands of retail salon locations across the US
• Did not have customer database to manage campaign results
• Needed to capture direct mail responders and analyze ROI |
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Solution
• Designed unique bar coded paper/plastic gift cards saving
magnetic strip card fees
• Worked closely with their IT staff to upgrade salon point of sale
systems to capture barcode data
• Developed a database of responders and customized campaign
analysis reporting |
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Results
• Achieving low double digit response rates per campaign
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• Significantly lowered costs by:
• Producing a paper card option vs. plastic cards
• Eliminating transaction fees through their gift card system by avoiding a magnetic strip scan |
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gift card marketing
