Tribune Direct

Why Tribune Direct E-mail Marketing?
Research shows that e-mail marketing is one of the most dominant applications for interactive marketing. It is low cost, rapid, flexible, trackable and one of the hottest, most successful direct marketing tools available! When you choose Tribune Direct to manage your e-mail marketing campaigns, you not only get the technology, expertise and creative abilities to execute complex projects, you get a one-stop shop for multi-channel targeted marketing.

What are the benefits of e-mail marketing?
• Instant Deployment | Fast, efficient communication
• Cost-effective | Contact large portion of target market at
  minimal expense
• Instant Measurable results | Analysis for future campaigns
• Boost response rates | Coordinate email, direct mail, and PURLs
  in an integrated multi-channel program
• Multi-media marketing | Supplement with other marketing efforts
• Actionable results | Drive customers to your website and
  physical locations
• Highly targeted | Reach your best markets
• Creative Opportunity | Appeal to segments
• Unlimited testing abilities | Leads to higher response rates

• One-to-one communication \| Builds relationships and creates loyalty • Qualified prospects \| Refer a Friend feature extends the reach of the campaign at no additional cost to prospects who are likely to respond since a trusted source sent it to them

What if I don't have an email list? • Access to 100 million opt-in email addresses with demographics for targeted prospecting • Append email addresses to your customer file using name and street address • Acquire email addresses of interested prospects through a Personalized URL ("PURL") direct mail promotion

E-mail Marketing Applications

General • Implement as part of a branding campaign • Announce new products, services or locations • Drive website traffic • Provide special offers	Prospecting & Acquisition Programs • Acquire new customers • Sell subscriptions or memberships • Reach target audience quickly and inexpensively

Customer Retention & Loyalty Programs • Distribute e-newsletters • Send invitations to special events • Send questionnaires and surveys • Distribute monthly statements • Provide status or order/request • Customer Service