Tribune Direct

How Can Gift Cards Benefit Your Marketing Efforts?

Gift Card Direct Response Programs have a proven higher perceived value to the consumer. A well executed Gift Card promotion can:
• Increase Response Rates
• Increase Return on Investment
• Improve Customer Retention Rates
• Increase Average Order Size

Why Use Gift Cards Versus Coupons?
• Higher perceived value than coupons
• Trackable response vehicle with useful demographic
information
• Wallet friendly
• Interactive for the consumer
• Highly Personalized
• Two gift cards on a single carrier

Tribune Direct Gift Card Marketing Features

High-end equipment & analytic services to manage
complex needs

• Advanced equipment with data capture capabilities
• Trackable with magnetic strip, barcode & unique ID
• Expert IT Staff builds system compliance through store operations and POS systems collaboration
• Personalize the name on both the card and the carrier
• Lots of flexibility with a variety of barcodes including 3 of 9, Code 128 and 2D

Numerous carrier types to fit your budget and taste

• Self mailers with a perforated or attached card
• Laser letter packages with affixed gift card
• Postcards
• Or, let our experienced creative staff help you design something new

Enhanced Responder Information & Comprehensive Data Analysis

• Responder Names & Addresses
• Responder Demographic Characteristics
• Direct Mail Responsive Households
• List Performance Analysis
• Response Rates

• Offer Performance Analysis
• Cost per Customer
• Consumer Expenditures
• ROI

How does the Tribune Direct Gift Card Marketing Program Work?
1 2 3 4 5	Tribune Direct produces and mails the gift card packages Consumers receive gift cards via USPS mail Consumer redeems gift card at store - store provides Tribune Direct with redeemed card ID information Tribune Direct performs enhanced data analysis and relays responder information to retailer Tribune Direct maintains responder database